Investors

Fortitude Capital and OAKBERRY Join Forces in a Strategic Partnership for Expansion in Southern Europe

13.01.2025

Fortitude Capital has entered into a strategic partnership with OAKBERRY, the fast-growing Brazilian superfood brand renowned for its açaí bowls and smoothies. The two companies will establish a Joint Venture (JV) to drive OAKBERRY’s growth in Southern Europe, with an initial focus in Portugal, Spain and Italy.

The new JV will leverage the combined expertise and resources of Fortitude Capital and OAKBERRY to accelerate growth and capitalize on OAKBERRY’s global success. With more than 800 locations across 40 countries, OAKBERRY has established itself as a leader in the quick-service superfood sector, known for its sustainable sourcing, organic ingredients, and customizable menu offerings.

The new JV aims to triple the store count within the next five years in the target countries, further strengthening OAKBERRY’s position in the region. The JV will be headquartered in Portugal, serving as the hub for the region’s expansion and having Paulo Barbosa as CEO, an industry seasoned professional (former Burger King EMEA CFO and Burger King Spain CEO). With this new JV, OAKBERRY aims to solidify its position as a leader in the superfood sector and expand its footprint across Southern Europe, bringing its healthy, indulgent offerings to new and loyal customers alike.

About Fortitude

Fortitude Capital SCR is a leading Portuguese private equity firm, targeting alternative investments across different sectors (agnostic) from energy to hospitality, consumer goods, industrials, agrobusiness, healthcare, etc. Fortitude seeks to generate attractive absolute returns and long-term value to its investors, the companies in which it invests and the community in which it works.

About OAKBERRY

OAKBERRY was founded in Brazil in 2016 by Georgios Frangulis and Renato Haidar following a dream to create a quick-service superfood brand that is delicious, easy and fun to eat, and accessible to everyone. That dream became OAKBERRY’s refreshing and indulgent menu of açaí bowls and smoothies served up in visually appealing layers of açaí and customizable, unlimited toppings at shops worldwide. OAKBERRY’s açaí is sustainably sourced from Brazil’s Amazon Rainforest and is an abundant source of energy, rich in antioxidants, all-natural and organic with no high fructose corn syrup or artificial colors added. A fast-growing brand with over 800 locations across 40 countries, OAKBERRY’S fully verticalized business model provides flexibility and operational efficiencies for its growing franchise model. To learn more about OAKBERRY, visit https://www.oakberry.com/en-us and follow along on social media at @oakberryusa; for franchise opportunities visit https://oakberryfranchise.com/.

Fortitude benefits from the support of Programa Consolidar, managed by Banco Português de Fomento.